Why Apple is not a luxury-sector brand. Understanding the difference between Luxury and Premium Brands
One low-price-point trend that I get asked about from the media all the time is the merging of technology...
Author Archive for: Lorre White
When I write articles about the luxury sector, there is always someone that makes a statement that whatever was...
How secondary markets can hurt a luxury brand and how they are influenced by marketing. In Luxury Marketing is EVERYTHING!
Certain luxury items like designer fashion, cosmetics, perfumes, skin care, etc., although in the luxury sector, have predominantly aspirational...
There is very little real luxury media. By that I mean there are very few sources that actually reach...
The world is made up of two kinds of people: sheep and eagles. The two can co-exist, as neither...
Thomas Jefferson would be so pleased with what Steve Case (the founder of AOL) is doing for Virginia wines....
As the only internationally recognized luxury media personality I am afforded many great opportunities and experiences globally. When I...
An Interview with the Global CEO of Rolls-Royce, Torsten Müller-Ötvös, THE MAN BEHIND ONE OF THE WORLD’S MOST ICONIC LUXURY BRANDS
Car articles that tell you torque, and mileage, and even the number of stitches in the hand sewn leather...
Almost obliterated by Prohibition in the US, Cider is making a comeback. Lorre White visits Albemarle Cider Works in Virginia
I have been covering the extraordinary growth of the wine industry in Virginia, the 5th largest wine producing state in...
Versace proudly brings back the Dylos, one of the House’s most iconic watches, first launched in 2015 and closely tied to...
SNOW-SURE SLOPES AT THE TOP OF THE THREE VALLEYS At 2,300 metres, Val Thorens is the highest ski resort...
WHY THE MOST DISCERNING TRAVELLERS CHOOSE PRIVACY OVER SPECTACLE St Tropez is famous for its beach clubs, its crowded...
